Picture Superiority effect

Pictures are remembered better than words. They are more easily recognized , recalled and remembered than words. They have bigger effect on one's memory than words. For example, instructional materials and technical manuals that present textual information accompanied by supporting pictures enable information recall that is better than that produced by either the text or pictures alone.

figure 1.0 . Book lending machine poster in CAIS

The poster shown in figure 1.0 is a good example of picture superiority effect whereby the steps to use the machine is explained by words and also with a picture that describe the real situation and give better view of the step that the user need to do. It is easier for the user to understand the steps with the pictures besides the wordy explanations compared to words alone.

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