• A method that combine many units of knowledge into a limited number of units
  •  Since human can only remember Miller's Magic 7 numbers (+/-2)
  • and it involves the Short Term Memory : 15-30 seconds
  • Example:

Figure 5.1 Menu in Set is categorized in order to chunk their menu that is actually consists of many categories such as Ala Carte Menu and Sushi Menu

Sushi King make their Menu Book using chunking principle by chunk their menu into a category such as in Figure 5.1 in order to ease user to choose a menu.

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